Wolfy's reports and scripts
Expert-designed reports you can run in one click, no prompting required.
Beyond free-form chat, Wolfy includes a library of reports built by PPC experts. Pick one from the report selector (the library icon next to the message box), and Wolfy generates it for your focus account in seconds.
Reports require an active project with a connected Google Ads account (see Your focus account).
Example of the Wolfy report feature cards
Standard reports
| Report | What it shows |
|---|---|
| Monthly client report | Last month's KPIs, highlights and top campaigns, with month-over-month or year-over-year comparison. The most popular report by far. |
| Wasted Ad Spend Analysis | Search terms that cost money but didn't convert, so you can plug budget leaks. You can choose to exclude branded and/or exact-match terms. |
| Blind spot analysis | A 12-month, campaign-by-month view that surfaces campaigns quietly losing efficiency over time. |
| Performance Labelizer | Segments your Shopping products by ROAS performance (over-, on- and under-indexing) so you know what to scale and what to trim. |
Premium reports
All of these are included in your Flowboost subscription too, there's no extra plan to unlock them.
| Report | What it shows |
|---|---|
| Quality score analysis | Keyword Quality Scores and their components (ad relevance, landing page experience, expected CTR). |
| Ad copy analysis | Performance of your RSAs, assets/extensions and Performance Max asset groups, with recommendations. |
| Audience analysis report | Which audience segments convert best and which underperform. |
| Competitive analysis (search terms) | Which competitors show up in your auctions and where your search terms overlap. |
| Match type analysis | Validates your keyword and match-type strategy. |
| Short tail vs. long tail analysis | Validates your keyword and match-type strategy from a different angle. |
Exporting to Google Sheets
For data-heavy reports like Blind spot analysis and the Performance Labelizer, you can ask Wolfy to export the full dataset to a Google Sheet, handy for sharing or for bulk edits.
Common questions
A report I want is greyed out. All reports are included in an active Flowboost subscription; if you're on the free exploration tier, upgrading will unlock them. See Plans, usage and managing your account.
Can I still get a custom analysis? Absolutely, reports cover common needs, but you can always just ask Wolfy directly in chat for anything else.