Getting the best answers from Wolfy

A few habits that turn good answers into great ones.

Wolfy understands plain language, but the way you ask shapes how useful the answer is. Here's how to get sharp, actionable results.

Include a goal, a timeframe and a KPI

The clearest prompts say what you want, over what period, measured how:

• "ROAS last 30 days vs the previous 30 days, broken down by campaign type."
• "Which search terms spent more than €40 with no conversions in May?"
• "How are my campaigns doing?" is fine too, Wolfy will answer, but you'll get more by being specific.

Add filters when your question is broad

Narrow things down with dimensions like campaign type, country, or device, for example "…for Shopping campaigns in Germany" or "…broken down by device."

Ask for the action, not just the data

End with what you'll do next: "Give me 3 concrete actions and their expected impact."

Dig deeper with follow-ups

Wolfy keeps the context of your chat, so you can drill in naturally: "Why did that campaign drop?" then "Now break that down by device."

Use Planning Mode for complex asks

For multi-step analyses, turn on Planning Mode. Wolfy first lays out a step-by-step plan of what it will retrieve, so you can review it before it runs, useful for transparency on bigger questions.

Let Wolfy remember your context

Tell Wolfy things to remember and it will apply them in future chats, for example your reporting language or style. You can also add per-account context (goals, targets, conversion actions, branded terms) under Settings → Google Ads Account Settings, which makes every future answer more accurate. See Personalizing Wolfy with context and memory.

If you're calling Wolfy programmatically instead of through chat, the same principles apply; see Wolfy over MCP.