The report catalog

The report catalog

Browse and generate Wolfy's built-in report types from the Generate report dialog.

The on-demand "Generate report" picker in Flowboost mirrors the exact same report types Wolfy offers in chat, under the same names, so a report you generate here reads identically to one you'd ask Wolfy for directly. A few examples:

  • Monthly Client Report: last month's performance with KPIs, highlights and audits (negative keywords, budgets, change events), compared month over month or year over year.
  • Blind Spot Analysis: a campaign x month view over the last 12 months, built to surface creeping deterioration in Search, Shopping and PMax before it becomes a real problem.
  • Quality Score Analysis: breaks down keyword quality score components (ad relevance, landing page experience, expected CTR) with campaign-level priorities.

One report type, Performance Labelizer, is chat-only: it reads the results of an already completed Labelizer run. If you want to run the Labelizer on-demand, head over to Labelizer.

Example of the generate report dialog

Generate a report

Runs against Acme Retail, your currently selected account.

Performance

Monthly Client Report

Last month's performance with KPIs, highlights, and audits, compared month-over-month or year-over-year.

Optimization

Blind Spot Analysis

A campaign x month view over the last 12 months, built to surface creeping deterioration before it becomes a real problem.

Search strategy

Quality Score Analysis

Breaks down keyword quality score components with campaign-level priorities.

Don't see a report type that matches how you like to report? Build your own with Custom reports instead.