Set up Labelizer for the first time
Create a Labelizer project when you want Flowboost to label products for a specific Google Ads account.
Create a Labelizer project when you want Flowboost to label products for a specific Google Ads account. Each project has its own settings, schedule and run history. Live runs that sync labels to Merchant Center require an active Flowboost subscription. You can configure and preview a project without one. Before you start, see Before you set up Labelizer to make sure the organisation is ready.
Create a project
- Open Labelizer.
- Click Create project.
- Enter a project name.
- Configure the project.
If no Google Ads account is available, connect Google and add a project with a Google Ads account first.
Configure the project
Open the project settings. The setup is split into steps so you can move through the configuration in order. You can jump to any step at any time. Clicking Next with unsaved changes discards them, so save before navigating away.
If you need to connect Google Ads or Merchant Center during setup, you can do that directly from within the relevant step using a modal, without leaving the settings flow.
Choose target settings
Select whether Labelizer should use ROAS or CPA.
Then enter the target and related settings, such as percentage difference, click multiplier, date range and conversion lag. Target CPA, index margin and click multiplier support fractional values. Target ROAS is entered as a whole percentage.
These settings control how products move into buckets such as Over-index, Index, Near-index, Under-index and No index.
Select conversion actions
Choose the conversion actions Labelizer should use for performance calculations.
If conversion actions do not load, check the Google Ads connection and make sure the selected account is correct.
Connect Merchant Center
If you want Labelizer to sync labels back to Merchant Center, connect Merchant Center and choose the Merchant Center account. You can connect directly from within this step using the modal.
Then choose the feed information and custom label slot Labelizer should update.
Run a preview
The Preview step (step 5) is a dry run. Click Run preview to pull Google Ads performance data and see a performance breakdown by label bucket. No labels are written to Merchant Center during a preview run.
Use the Preview step to check that bucket output looks correct before activating the project.
Example of the preview dashboard stat cards and performance by label table
| Label | Products | Impressions | Clicks | Cost | Conv. value | ROAS | CPA | Conv. |
|---|---|---|---|---|---|---|---|---|
Over-index | 84 | 152,340 | 6,210 | €4,820 | €24,500 | 508% | €18 | 262 |
Index | 210 | 320,450 | 11,200 | €9,100 | €31,850 | 350% | €23 | 401 |
Near-index | 96 | 88,210 | 2,950 | €3,400 | €8,500 | 250% | €34 | 100 |
Under-index | 58 | 41,200 | 1,120 | €1,980 | €2,970 | 150% | €50 | 40 |
No-index | 27 | 9,800 | 210 | €340 | €0 | 0% | €0 | 0 |
Activate the project
The Overview step (step 6) shows the project status. Status can be Active, Needs attention, Ready to activate, or Setup incomplete. It also shows a readiness summary for General, Configuration, and Merchant Center, each with a status indicator and an Open button to jump directly to that section.
Example of the project status header and settings step overview
Controls when Labelizer runs, which reporting period it reads, and how much conversion delay is allowed before products are classified.
Defines the performance target, selected conversion actions, and optional Google Ads filters that narrow the products included in a run.
Selects the Merchant Center account, product data sources, feed labels, and custom label slot used when syncing bucket labels.
When everything is ready, click Activate project. Activation enables live runs that sync labels to Merchant Center. An active Flowboost subscription is required to activate.
You can return to project settings at any time to adjust targets, filters, schedule, or Merchant Center sync. See Change Labelizer settings after setup.