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Keyword Labelizer script

Keyword Labelizer script

A standalone Google Ads script that buckets keywords and search terms by performance. Not the in-app Labelizer feature.

Looking for the Labelizer app? This page covers the standalone Keyword Labelizer script, a spreadsheet tool you run from Google Ads. It shares its name and bucket terminology with the in-app Labelizer feature, but the two are unrelated: Labelizer manages your Merchant Center feed through projects and scheduled runs, this is a one-off script.

The Flowboost Keyword Labelizer helps you quickly see which keywords and search terms are winning, which are close and which are dragging down performance. It groups everything into the same Flowboost buckets used elsewhere: over-index, index, near-index, under-index and no-index.

What this script does for you

The script connects your Google Ads account to a ready-made Google Sheets template. When you run it, it:

  • Pulls performance data for your keywords and search terms over a recent period.
  • Benchmarks that data against your ROAS or CPA targets.
  • Automatically assigns each item to a Flowboost bucket based on those targets and traffic volume.
  • Writes all results into the spreadsheet for a clean, structured overview.

You decide whether to work with ROAS or CPA, and you control how strict the buckets are by setting your own targets and sensitivity.

What you will see in the spreadsheet

Config

Set your preferences: which campaigns to include based on a label in Google Ads, how many days of data to use, conversion lag to account for delayed conversions, ROAS or CPA targets, whether to bucket on ROAS or CPA, how big a performance difference must be before something counts as over-index or under-index and how much traffic a keyword or term needs before it can be judged properly.

Keyword Feed

Lists all your eligible keywords with their key performance metrics and assigned Flowboost bucket, so you can see which keywords are strongly outperforming your targets, on target, close to target, or underperforming (or lack enough data).

Search Terms

Shows your search terms, aggregated across campaigns and ad groups. Each term gets performance stats (impressions, clicks, cost, conversions, value), calculated metrics (CPC, CTR, conversion rate, CPA, ROAS) and a single Flowboost bucket so you can quickly see which queries to scale, protect, or cut.

Both Keyword Feed and Search Terms are sorted in a structured way, making it easy to filter and build actions from.

How it helps you in daily work

With the Keyword Labelizer you can spot over-performing keywords and search terms to scale budgets or duplicate into new structures, find near-index items that need a small push in bids or budgets, identify under-index elements that should be optimized, paused, or moved and quickly understand where your traffic sits relative to your ROAS or CPA goals. Performance buckets are also easy to share with team members or clients straight from the spreadsheet.

The script respects your campaign filters: if you only want to analyze campaigns with a specific label, set that in the Config tab to keep your view clean and focused.

Best practices

  • Use consistent ROAS or CPA targets aligned with your business goals.
  • Run the script on a regular cadence so you can track how buckets change over time.
  • Use the buckets to guide campaign actions instead of manually checking every metric.
  • Combine the Search Terms tab with negative keyword management and themed campaign builds.

See also the Product Labelizer script, which uses the same bucket system for products.