Character Count Tool
This tool helps you optimize your content for both SEO (Search Engine Optimization) and SEA (Search Engine Advertising/Google Ads).
SEO Limits:
- Title tags should be under 512 pixels in width
- Meta descriptions should be under 920 pixels
- Pixel width varies based on character width (e.g., "i" is narrower than "w")
Google Ads Limits:
- Headlines: 30 characters maximum
- Descriptions: 90 characters maximum
- Paths: 15 characters maximum
- CJK characters (Chinese, Japanese, Korean) count as 2 characters each
Case-sensitive, includes partial matches
SEO & Google Ads Limits
SEO Limits (Pixel Width: 0px)
Google Ads Limits (Character Count)
Frequently Asked Questions
What is the character limit for Google Ads headlines?
Each Google Ads headline can contain a maximum of 30 characters. Responsive search ads allow up to 15 headlines, each with this 30-character limit.
What is the character limit for Google Ads descriptions?
Google Ads descriptions have a 90-character limit. You can add up to 4 descriptions in a responsive search ad, with Google selecting the best combinations to show.
Why do CJK characters count double?
Chinese, Japanese, and Korean (CJK) characters are rendered at double the pixel width of standard Latin characters. Google Ads enforces pixel-width limits for display rendering, so CJK characters effectively use two character slots.
Does this tool work for SEO title tags and meta descriptions?
Yes. The tool shows character counts alongside pixel width, which is how Google measures title tags and meta descriptions for truncation in search results. Aim for title tags under ~580px and meta descriptions under ~920px.