Seasonality Recommendations

This free script helps you plan seasonal budget changes by comparing campaign performance across seasonal periods and generating recommendations for seasonality adjustments and daily budget optimization.

It analyzes performance across periods such as before Black Friday, pre-Black Friday, Black Friday, and post-Black Friday. The latest version can also separate brand and non-brand performance across Search, Shopping, and Performance Max campaigns.

It is designed for seasonal planning and reporting, giving you recommendations to review before making campaign changes.