Exclude queries based on queryString

This free script helps keep standard Shopping and Search campaigns focused by finding search queries that do not contain your chosen terms and adding them to a negative keyword list.

Add brand terms, misspellings, or selected generic terms to the queryString variable. The script excludes queries that do not contain those terms after they meet the impressions threshold you set.

It works with standard campaign types and does not support Smart Shopping or Performance Max. Create the negative keyword list before running the script and select its name in the configuration.